Online Class: Product Management 101

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14Lessons
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22Exams &
Assignments -
9Hours
average time -
0.9CEUs
Course Description
Mastering Product Management: Steering Your Product's Journey from Vision to Reality
Step inside the dynamic realm of product management, where the magic of innovation meets the practicality of execution. Dive deep into the art and science of curating products that resonate, products that aren't just goods but solutions, addressing genuine needs, at just the perfect moment. For every product genius behind revolutionary offerings, there's an unsung hero – the product manager.
Picture the role of a product manager as that of an orchestra conductor. Just as a conductor must bring together various instruments to create harmony, the product manager seamlessly weaves the aspirations of customers, the pulse of the business, and the prowess of technology into a symphony of successful products. From behemoths like Apple to burgeoning startups, a product manager's touch transforms a mere idea into a tangible masterpiece.
Take, for instance, the legends at Apple, Inc., a company awash with iconic products like the iPhone, iTunes, and Apple TV. Orchestrating the journey of each of these products is a visionary product manager, navigating its lifecycle from nebulous inception to triumphant release. It's no surprise that giants like Steve Jobs commenced their careers as product managers. For the role doesn't just cultivate products; it cultivates leaders, visionaries who often ascend to the highest echelons of corporate leadership.
Let's embark on a hypothetical journey with Company ABC, a tech titan crafting cutting-edge software for the service sector. Envision their collaboration with XYZ Hotels, a prestigious hotel chain. Their shared goal? Crafting an unparalleled software solution, streamlining hotel management. At the helm of this endeavor is the product manager, charting the product's voyage from ideation to culmination.
But the world of product management isn't monolithic. It's a mosaic of methodologies and approaches. Our course dives deep into the Agile framework, spotlighting Scrum - the crown jewel of software development. Imagine a tight-knit team, a microcosm of talent, iterating their way through 1-2 week 'Sprints,' each culminating in a refined product iteration, inching closer to perfection.
Unpack the multi-faceted role of a product manager, explore the intricacies of software product evolution, and immerse yourself in Agile and Scrum dynamics. Plus, glean insights into the ethos of product management at tech titans like Google, Microsoft, and Apple.
Join us, and don't just learn product management – embody it. Become the catalyst driving products from the realms of imagination to the hands of eager consumers.
Course Lessons
Lesson 1. Agile 101: Mastering Scrum for Effective Software Development
Lesson 1 Video
Review Practice Worksheet: Lesson-1-HomeWork-14660.pdf
Lesson discussions: Reasons for Taking this Course
Complete Assignment: Motives for Taking this Course
Assessment: Lesson 1 Review Exam
Lesson 2. The Art of Product Ownership in Agile Teams
Lesson 2 Video
Review Practice Worksheet: Lesson-2-HomeWork-14664.pdf
Assessment: Lesson 2 Review Exam
Lesson 3. Navigating Scrum: The Team and ScrumMaster's Guide
Lesson 3 Video
Review Practice Worksheet: Lesson-3-WorkSheet-14667.pdf
Assessment: Lesson 3 Review Exam
Lesson 4. Mastering Sprint Meetings
Lesson 4 Video
Review Practice Worksheet: Lesson-4-WordSearch-14671.pdf
Complete: Lesson 4 Activity
Assessment: Lesson 4 Review Exam
Lesson 5. Navigating the Complex World of Product Management: Recognize and Avoid Frequent Pitfalls
Lesson 5 Video
Review Practice Worksheet: Lesson-5-HomeWork-14674.pdf
Assessment: Lesson 5 Review Exam
Lesson 6. Envisioning the Future: The Role of Vision in Product Success
Lesson 6 Video
Review Practice Worksheet: Lesson-6-Activity-14678.pdf
Complete: Lesson 6 Activity
Assessment: Lesson 6 Review Exam
Lesson 7. From Ideas to Vision: The Art of Product Planning
Lesson 7 Video
Review Practice Worksheet: Lesson-7-Activity-14681.pdf
Assessment: Lesson 7 Review Exam
Lesson 8. Unlocking Value: Effective Product Backlog Management
Lesson 8 Video
Review Practice Worksheet: Lesson-8-HomeWork-14685.pdf
Assessment: Lesson 8 Review Exam
Lesson 9. Mastering the Art of Scrum Estimation: Techniques and Challenges
Lesson 9 Video
Review Practice Worksheet: Lesson-9-WordSearch-14689.pdf
Assessment: Lesson 9 Review Exam
Lesson 10. Navigating the Path to a Successful Product Launch
Lesson 10 Video
Review Practice Worksheet: Lesson-10-Downloadable-14692.pdf
Assessment: Lesson 10 Review Exam
Lesson 11. Envisioning the Product: Crafting a Vision for Success
Lesson 11 Video
Review Practice Worksheet: Lesson-11-Downloadable-14696.pdf
Complete: Lesson 11 Activity
Assessment: Lesson 11 Review Exam
Lesson 12. Sprint Meetings Unveiled: Purpose, Process, and Productivity
Lesson 12 Video
Review Practice Worksheet: Lesson-12-WorkSheet-14700.pdf
Complete: Lesson 12 Activity
Assessment: Lesson 12 Review Exam
Lesson 13. The Dynamic Role of Product Managers Across Companies
Lesson 13 Video
Review Practice Worksheet: Lesson-13-Activity-14703.pdf
Complete: Lesson 13 Activity
Assessment: Lesson 13 Review Exam
Lesson 14. Product Manager: The CEO of the Product
Lesson 14 Video
Review Practice Worksheet: Lesson-14-HomeWork-14707.pdf
Lesson discussions: End of Course Poll; Reasons for Taking this Course; Course Comments
Complete: Lesson 14 Activity
Assessment: Final Exam
Assessment: Lesson 14 Review Exam
Learning Outcomes
- Define the roles and responsibilities within a Scrum team, including key positions like Scrum Master and Product Owner, by the end of the lesson.
- Identify the stages of the Agile product lifecycle and articulate the purpose and activities involved in each stage.
- Differentiate between the roles of product manager and product owner by detailing their unique responsibilities in Agile and Scrum methodologies.
- Identify the key responsibilities of a product manager, including strategy development and team coordination, to ensure successful product launches.
- Demonstrate the ability to identify effective work agreements that enhance team efficiency and success in a Scrum environment.
- Recognize the unique roles and responsibilities of Scrum development team members and the ScrumMaster within the Scrum framework.
- Define the purpose and structure of different sprint meetings and describe their role in enhancing team collaboration and communication within the Scrum framework.
- Identify and demonstrate effective strategies for conducting sprint planning, daily stand-up, review, and retrospective meetings to improve team performance and project outcomes.
- Demonstrate the ability to differentiate between customer needs and product requirements in the context of product management.
- Identify common pitfalls in product management that lead to unsuccessful products and propose strategies to avoid them.
- Demonstrate the ability to prioritize features for a minimal marketable product by evaluating customer needs, potential ROI, and simplicity in design.
- Define the characteristics of an effective product vision by identifying key elements such as target customer, value addition, and competitive advantage.
- Define the role of prototype creation in the product vision process by outlining its benefits and limitations.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information

- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Student Testimonials
- "The course is very helpful in understanding the product management process and agile. It really breaks down each role and responsibility." -- Junice S.
- "I thought it was a great introduction to product management." -- Benny W.
- "Overall Very helpful course. I am not in this field of work but was interested to learn about it." -- Terry B.
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